Wednesday, July 29, 2009

AFFLUENT VIDEOS

JASE COOK / HUSTLEMANN RECORDS EPK



JASE COOK "ALL NIGHT LONG" VIDEO



SADAT X - "THE OKEEDOKE"



SADAT X - "THIS IS YOUR LIFE" LIVE@ SPUTNIK, BROOKLYN NYC



YOUN LION "DA WAY YOU (MOVE YOUR BODY)" VIDEO



KENNY ALI  LIVE IN YOUNGSTOWN 



MADAM BIGGZ OPENING UP FOR RED CAFE



The SBG'z Featuring Rod Wilson "The Code" :30 Sec Commercial


DJ Mums "Reason Space Flight" Official Music Video

Friday, July 17, 2009

AFFLUENT & HIPHOPDX.com present AFFLUENT MIXTAPE SERIES


AFFLUENT RECORDS & HIPHOPDX.com
Proudly Present
THE AFFLUENT MIXTAPE SERIES

'Download FREE this month exclusively on www.hiphopdx.com'

THE JASE COOK MIXTAPE

AFFLUENT MIXTAPE SERIES Presents Jase Cook

AFFLUENT TRACK LISTING:

1. Trust In Jason
2. Guess Whose Back feat D.Best
3. Watch how I Stunt feat Kobe
4. Styraphome Cup feat O Dog
5. Umma Ball feat King Menace & Kobe
6. Money
7. Outta Kontrol feat Nino
8. Gangsta Shit
9. Gorgeous Gurl
10. Pledge III
11. Warning
12. Free Kerazie
13. Lathargic feat Kerazie
14. Tha City Is Mines
15. No Shit feat D.Best
16. Another Man's Wife
17. Waiting All Day


DOWNLOAD LINK EXCLUSIVELY on www.hiphopdx.com BELOW:
http://bit.ly/1vHSbr

Thursday, July 9, 2009


PLATINUM AFFLUENT









60 Seconds with SodaBoy (The Interview)

SODABOY ALBUM


So what's your name and where are u from?

My name is Ramon Downs I'm from Minneapolis, Minnesota. Grew up in the North Side where it was predominately looked at as a gang infested neighborhood during the 80s and 90s. It was so bad that it spun off a second alias known as BABY CALI.



Wow so with so much drama going on in the hood what made u or better yet what inspired you to make music?

What inspired me was basically Old School Golden Age Hip Hop that was growing stronger and stronger artists such as LL Cool J single I'm Bad was the first single that drove me to rap. I was always the family center of entertainment singing, dancing, and performing but hearing those hip-hop songs come out of the older kids radio (boom boxes) that's what got me hooked.


So do u feel like it was always in your blood to be a rapper?

Most definitely I always had that feeling that I was born with a blessing to be in entertainment. To be an entertainer, only thing I didn�t know was how to get there properly from Minnesota so I moved down to ATL to get things popping thru the industry channels out there.

When did you start recording music? Basically when I got out, growing up in the NorthSide I got caught up with the streets ended up in the Minnesota State Penn for 10 years. Got out shopped a demo out everywhere and somehow got a hold of a NYC indie label named AFFLUENT RECORDS. I hook up with the CEO Oscar Sanchez and talk for hours basically about the music the lifestyle in the Midwest and lifestyle in the east. My whole purpose was to bring the Midwest lifestyle to the map not only the music.

I wanted to bring out the Chicago The Detroits The Milwaukees, Gary Indiana, St.Paul Minneapolis the true great cities of the midwest the whole life behind the music. He was very open and understood my vision from the start musically productions wise a&r and the branding the retail and the marketing. Affluent was the only street label in NYC that works like a major Oscar is able to fully make it happen. He grew up learning and working making records at Def Jam so having that behind me was the real factor that I needed to get across big. So not soon after I signed did he put me to work with some of his in house producers like Tai Rotan, Fast Traxx, Affluent, Joe Dinero, G5, Hot Lips, Acclaim, Harlem Tone, Capers, Masa, Alexander Da great at the engineering & mastering boards, and we all got to cranking out hits like 10 Toes Down, "SUPABAD", I'M THE MAN, and HARDTIMES.


How does it feel that so many people support what u do in both Minnesota and Atlanta?

I mean its all all love Im here for them so we all can continue to have a voice. We basically just cranking out hit music that talks about our lives where we come from so all the support and fans growing more and more whether the guy in the barbershop or the myspace or the kidz on the block its all a blessing.

Are you proud knowing that your accomplishments are giving people that are in the same situation you are in, hope for a better future?

Absolutely it's a hard getting anywhere these days trying to better yourself without any drama along the way, but through music that channel was the one door that allowed me to not only get heard but open peoples minds to the Midwest lifestyle the culture that we live in. Its just as powerful as the west coast or the east or the south that we have all grown to know.

So tell me more about your album when does it come out?

Its chunky and Big, We are working on it right now we about 7 songs deep, You are about to hear great sounds from some unknowns who are about to be household names. Every song is gonna bang out a message and a movement of the Midwest west life how it is right now! We are also getting that extra something something from certain celeb producers who are about to come on aboard. So its really an exciting time right now. We are about to hit the web the streets the stores and just blast off. All the family love of the Mid West is behind me and down South so we are looking to do great on the indie scene with the album. So everyone be on the look out for the album titled MIDWEST MAYOR coming soon on Affluent Records Also be on the look out and Pick up the exclusive singles at Itunes 10 toes Down and This Gonna Be A Hot Summer soon get at me at www.myspace.com/reelsodaboy




Lords of the Underground

LORDS SNIPE

For Immediate Release Contact: Affluent PR & Media Group HIP-HOP ICONS LORDS OF THE UNDERGROUND TO UNLEASH NEW RECORD ON AFFLUENT RECORDS New York, NY- The Lords of the Underground's (LOTUG) new Album entitled- House of Lords is one of the most prolific albums that you will ever listen to. With Platinum hits such as: "Chief Rocka" and "Here Come the Lords" the Lords of the Underground have proven themselves; theyre one of Hip-Hop's most inspiring, trend setting groups. House of Lords will be in stores Aug. 21, 2007 on Affluent Records. Funk Man from Lords of the Underground says, "Hip hop ain't dead it just ain't being made." The new record showcases single after single. From "I Love Hip-Hop," "The Clinic" and "What Is An MC�� the record features soulful rap combined with ghetto power that will get you on your feet! "The Clinic" is the answer to the hit song from Nas, �Hip-Hop is dead.� It�s the Lords of the Underground's attempt to revive the cultural Hip-Hop trend. "I Love Hip-Hop� is for diehard fans. The song showcases LOTUG�s vibrant originality. LOTUG has been touring Europe for over 8 years. They�ve showed the other side of the world what Hip-Hop really represents. Now it�s America�s turn to take the ride. Their first single �I Love Hip-Hop� is old school meets new school with a twist. The Lords of the Underground have placed one special all access pass to the first Hip-Hop event by Kool Herc. With this pass the winner will receive an all expense paid trip to the South of France to see one of the Lords of the Underground's exclusive performances. This very special trip is dedicated to all the fans for their loyalty and support throughout the years. Lords of the Underground member Dooitall was featured on the last episode of the hit show The Sopranos. He was the final lead character that drove the viewer into the suspenseful ending of the season. Look for Doitall in the New film Cash Rules which also stars Treach of Naughty By Nature and J.D.(Bodie) Williams of HBO's Wire Fame. Accompanied by aspiring director 8bliss, The Lords of the Underground created Still L.O.T.U.G. The documentary depicts the life and times of a worldwide Hip-Hop tour as it happens. Go to www.stilllotug.com to view clips! DJ Lord Jazz, the nucleus of LOTUG is currently an on air personality as well as producer of his show The Connection which airs in Paris and in the UK.
www.affluentrecords.com www.myspace.com/affluentrecord


HOODSURGEON

DR. DRE'S SON- HOOOD SURGEON: NEW RELEASE ON AFFLUENT RECORDS New York, NY/ Compton , CA- Curtis Young, AKA, Hood Surgeon, is the son of legendary Rapper, Doctor Dre. Living, learning and surviving in Compton, CA. Early in his life, he knew he had talent and that he would follow in his Dad�s footsteps. Hood is the next generation of a great legacy and epitomizes every ounce of Dr. Dre�s Compton sound in his music. Looking up to a great legend like his Dad, Hood was inspired to consider music as a possible career choice. He easily learned how to mix, rap, and make his own beats. Hood understands the responsibility that comes with the territory. He also realizes the expectations there are in order to keep the legacy of his Dad alive and cranking! A rapper and a producer he shares his Dad�s work ethics. He is dedicated to putting the Nu West back on the map. His inspiration comes from East and West coast rappers such as Tupac Shakur, The Notorious BIG, Jay Z and his father Andre Young (Dr. Dre). Hood Surgeon�s goals are to create a major buzz without any assistance from major label support. He quickly signed with Affluent Records and east coast A&R superstar Oscar Sanchez to create just that. He constantly works hard towards his career and his own dreams. Hood�s own label imprint, So Hood Records was started with the mission to put the West Coast, by way of an East Coast route, back on the map! The Autopsy of Curtis Young is a remastered compilation of Hood Surgeon greatest street hits with some bonus bangers. The Autopsy features the hit singles, �City2City� with Knoc-Turnal. Other hit tracks include: 'West Coast Bounce' 'Ride to this' 'Chevy Music' 'Paradise' 'West Side' featuring David Banner, 'Daddy Was A Doctor' and more. His debut album The Hood Surgeon: The Autopsy of Curtis Young takes you on a 16 track journey through his everyday world. His life as the son of the music world's most famous doctor in Compton.


DEAD PREZ OUTLAWZ SNIPE

For Immediate Release: AFFLUENT RECORDS Dead Prez and Outlawz urge: [You] "Can't Sell Dope Forever." New York, NY Former Def Jam/Violator A&R / Producer Oscar Sanchez, has just recently launched a new Rap label imprint for NYC, Affluent Records. Modeled much in the same likes as Def Jam, Violator, BadBoy. This east coast independent imprint operates like a mini major. They will launch the label by releasing this summer�s highly anticipated street collaboration of political rap duo, Dead Prez and the west coast super group the Outlawz. The LP �Cant Sell Dope Forever Mixtape� talks to the streets to open up the minds, hearts, and souls of our youth out in the everyday struggle to keep striving towards Unity, Appreciation, and Motivation. 'Can't Sell Dope Forever' features the same unique flow from M-1 and Stic.man that fans of Dead Prez have grown to know and love from "Turn Off The Radio: The Mixtape Vol 1 & 2" and the studio album that followed, "RBG: Revolutionary But Gangsta�. Outlawz aficionados will relish the thought provoking rhymes of Edi Don, Young Noble and Kastro in the vain of "Against All Oddz" and "Novakane". The new record boasts a roster of guests including Layzie Bone and Messy Marv, in addition to new talents like Stromey and Malachi. The set even includes a cameo from stic.man's mother, Nora, on the track "Believe," considered to be one of the album's hottest. The title of the album comes from their belief that young people have to find ways to empower themselves beyond a life on the streets. What started as a clothing line ("Be Your Own Boss") evolved into a philosophy, a movement and an album " "Can't Sell Dope Forever". Oscar Sanchez, CEO of Affluent Records in New York City says, "I love their movement and respect their business. I've always been a fan, now I get the chance to show the world with them their overall vision. Dead Prez and The Outlawz are some of the most explosive acts in the market today and we are very happy and proud to be able to launch Affluent with these world class acts." With a mission, a message and an album that's hot like fire, there's no doubt that 2006 belongs to Dead Prez and The Outlawz. "You Can't Sell Dope Forever", but you will be bumping this album for a long time.





MILANO SIDEWALK STORIES ALBUM


MILANO "SIDEWALK STORIES" ALBUM 2008


HARLEM's NEXT RAP STAR
MILANO SIGNS WITH AFFLUENT RECORDS
TO UNLEASH NEW DIGITAL ALBUM
"SIDEWALK STORIES"


March 11, 2008 New York, NY- Affluent Records CEO and A&R superstar Oscar Sanchez signs on one of Harlem's best kept secrets. He recently inked former BIG PUN protege "MILANO" to release his highly anticipated new album "SIDEWALK STORIES"on AFFLUENT Records due out this spring digitally and in stores everywhere.

Rudy Morgan p/k/a MILANO CONSTANTINE has an incredible NY Hip Hop history. Hailing from the streets of Uptown Manhattan. He is no stranger to battles or ciphers, MILANO made his name known in D&D studios by shooting off lyrical artillery head to head with the legendary BIG PUNISHER. This ultimately landed him his classic duet with BIG PUN called "Where Ya At?" as well as with CUBAN LINX & O.C. on "Hey Luv", both featured on DITC's album "Worldwide". Soon after, MILANO dropped his first 12" single "Deal With A Feeling" backed by the warrior driven B-Side "Rep For The Slums". MILANO has been featured on numerous street mix tapes from KAY SLAY to TONY TOUCH to D.J. ENUFF, GREEN LANTERN, DJ SELF (host of MILANO�s Classical Edition Mixtape) not to mention his appearances on Hip Hop radio shows like the HALF TIME RADIO SHOW & STRETCH ARMSTRONG show on NYC's HOT 97. In 2008, MILANO plans to follow in the footsteps of lyrical giants such as RAKIM, NAS, BIG PUN, with his forthcoming album release on AFFLUENT Records. With production from T-RAY, SHOWBIZ, WILL TELL, AGALLAH from PURPLE CITY, CHAZE from GRIM TEAM.... etc; "SIDEWALK STORIES" the album will bring Hip-Hop back to the essence!

Oscar says"MILANO is great! He is New York, He got HISTORY, He got underground HITS that people love, a great album and it was really great working with him to finally be able to get his 7 Warriors imprint out into the market. Above all he has FANS not only in the USA but OVERSEAS in EUROPE and JAPAN so we are very excited to be able to put this album out this spring".

Affluent Records is NYC#1 urban digital label. CEO Oscar Sanchez says, "In today's market, there are great opportunities for artists to grow as businessmen. Affluent supply an outlet for them. Affluent provides a safe-house where Hip-Hop and Urban music can be preserved and where it will be able to flourish." Affluent Records is distributed digital world wide.




YOUNGSTOWN OHIO NEXT RAP STAR
THROWBACK
"BALLIN SINCE BIRTH" ALBUM

AFFLUENT ? THROWBACK SNIPE AD


NeckLace Snipe

BALLIN SINCE BIRTH

AFFLUENT RECORDS SIGNS MYSPACE
18-Year-Old YOUNGSTOWN OHIO RAPPER
THROWBACK

March 14, 2008 New York, NY - Jonathon Michael Tepper, p/k/a Throwback was born May 30, 1989 in Youngstown, Ohio. He grew up with a great passion for all forms of music and fell in love with Hip-Hop at a young age. In 2003, by the time Jon entered high school, he knew that rapping was more than just a dream. He wanted to pursue his destiny full time and started writing rhymes about his passions. The one thing for sure was that he knew how to work a crowd and had an unbelievable stage presence for it. After paying his dues by performing at numerous shows and nightclubs from the ground up in the Midwest, Jon's fan base began to grow bigger and bigger. Jon knew that in order to make it in the music industry, he had to really step up his game. With that being said, he decided to go big and record his first successful strip club, booty shakin� anthem, "Get This Dough" with WIZ KHALIFA. He pushed the single throughout the net and worked his MySpace/Facebook promotions to their fullest extent. The formula worked. The track quickly caught the attention of many DJ's and executives nationwide. The song has been rapidly spreading through clubs and radio stations throughout the Midwest as well as steadily gaining nationwide BDS.

Jon Tepper classifies himself as a boss rapper. He knows what he wants and will stop at nothing to get it. He is known for living a luxurious or "royal life," which has respectively earned him title of The Jewish King. At 18, he was offered his first major deal, but declined it. Instead, he chose to cash in on the Indie market and signed with NYC�s top Urban Independent powerhouse, AFFLUENT RECORDS, to distribute his album "BALLIN SINCE BIRTH." The album will be executive produced by A&R superstar, Oscar Sanchez with production from Acclaim, Affluent, BeatCatererz, Hi-Fly, KaneBeatz, Ozone of Toxiq Entertainment, The Shah Bros, Skiggyska Beats, and the Bronx's own, Young Deniro. The album is due out for online digital release this Spring in stores everywhere this Summer on Affluent Records.


SADAT X "GENERATION X " Album


June 18, 2008 New York, NY After dominating the 90�s with billboard chart topping Hip Hop classics hits such as 'One For All', 'Slow Down', 'Punks Jump Up to Get Beat Down' and many others, Uptown's very own Brand Nubian rap legend Sadat X signs on with NYC#1 Urban Independent Label Affluent Records to distribute his fifth solo release "Generation X" national and digital.

"Generation X" is Sadat X at his best. It's exactly what his fans have been waiting to hear from him for a very long time, but we got it now! I am very honored to be working with Sadat on this one. He has got a big sound on this album, his voice is timeless and he has a great brand name in the market. I've known X for many years and he has always stayed working, stayed touring, or doing features, he found a way to be relevant on the indie marker and its due, the fans want it so signing him was a no brainer" says CEO of Affluent Records Oscar Sanchez. The album is mostly produced and A&R by Affluent Oscar Sanchez and Will Tell (known for his production work with underground female rapper Jean Grae). "Generation X" takes us on a 10 song hard hitting hip hop musical journey through the life and times of Sadat X in the streets of the New, New York City in 2008. With club hits like 'Never' and the epic biographical radio hit single "This is Your Life" and a track with a special guest feature from underground hip hop legend Thirston Howl III, "Generation X" will be sure to bang be heard and lead the way to becoming a must in your play list this year.

Photobucket



Ike Burna Affluent

AFFLUENT RECORDS SETS OFF 2009
WITH THE SIGNING OF NEW ARTIST
CAROLINA Artist IKE BURNA

January 6, 2009 New York, NY- Oscar Sanchez CEO of Affluent Records is honored to announce the signing of a great new Artist to the Affluent Records roster to set things off in 2009.

"We are very happy to be able to have the opportunity to sign and distribute under Affluent Records more great new hip-hop artist to the world of urban music and expand our roster across the nation.

"We had the pleasure and great opportunity to be able to also sign and work with Carolina very own IKE BURNA and split the work of the project with ORLANDO's hit makers DIRTY BAKER PRODUCTIONS (DBP). Both of these artist and production /marketing company work ethics and outlets impressed me and allowed me to make a decision signing them to Affluent Records very easy."said Affluent's Oscar Sanchez. Ike has been influenced by Hip-hop all of his life. Originally from the birthplace of Hip-hop, he now holds it down in Orlando, Florida. Burna has a ferocious flow and a mind like a dictionary. His ability to place complex words, in one line is remarkable. Ike is no stranger to success his debut single Really Good has been the top 5 most requested song on internet & underground radio stations. Ike shows are crowd intense. The curtain goes up and the show is unleashed! The music is felt and the crowd cant help but go crazy. Burna have rocked the hip-hop realm of the 2004 Vans Warped Tour Code of the Cutz. He has also opened for such artists as Kanye West, Ja Rule, Khia & Eyecue. Listen for new single titled �Wake Up� featured on the Legendary Lords of the undergrounds mix tape vol. I, Take the time to experience the sounds of Ike Burna and hear hip-hop, as you should.

Affluent Records is NYC's top Urban Independent label dedicated to advancing Hip-Hop, R&B, and Pop formats. CEO Oscar Sanchez says, 'In today's market, there are great opportunities for artists to grow as businessmen. Affluent supplies an outlet for them. Affluent Records provide a safe-house where Hip-Hop R&B and Urban Pop music can be preserved and where it will be able to flourish.' Affluent Records has full national and digital distribution.

Hear Ike Burna MUSIC Now:
www.myspace.com/burnadine

Hearcontact Affluent Records:
www.affluentrecords.com
www.twitter.com/affluentnyc
www.myspace.com/affluentrecords
www.facebook.com/oscarsanchez


DA WAY YOU MOVE YOUR BODY   MELSHARENT / AFFLUENT

AFFLUENT RECORDS SIGNS 14-Year-Old Rapper/Dancehall Artist YOUN LION from The Bronx NYC

June 3 2009 New York, NY- Oscar Sanchez CEO of NYC#1 Urban Digital Label powerhouse Affluent Records expands his labels roster as he proudly announces the signing of 14-Year-Old Rapper “Youn Lion” from the Bronx.

“We are very happy to be able to have the opportunity to sign and distribute under Affluent Records a fresh, young, talented, inspiring great new artist out of New York City like Youn Lion. His music is so exciting and vibrant, it’s refreshing, he has a great future ahead for him. We are working hand in hand with his company Mel-Share Entertainment with each and every step to assure the projects success together.” says Sanchez.

Jamell Clarke pka Youn Lion was born April 16, 1995 in the Bronx, New York. At the very early age of 12, he broke into the Jamaican Dancehall scene by writing producing and performing a track with the hot dancehall singer Barbee entitled “Age is Just A Number”. Since then Youn Lion has been actively performing at various venues in New York City. He has worked on collaborations with Pleasure P (from Pretty Ricky) and has worked hard to create quite a stir in the industry. “Lil Lion a murda! Dis ya artist a di future. Look out fi him,” Beenie Man said.

His New Single “DA WAY YOU Move Your Body” will be exclusively released digital worldwide this summer. It will be available June 23, 2009 on AFFLUENT RECORDS through IRIS Distribution on all major online sites. The video is currently being promoted online at myspace.com and youtube.com.

For more information log on to www.myspace.com/lillionempire.
For bookings, contact Daine ’Jimmy’ Clarke email at: melsharent@gmail.com

Affluent Records is NYC's top Urban Independent label dedicated to advancing Hip-Hop, R&B, Pop, Rock, and Reggae formats. CEO Oscar Sanchez says, 'In today's market, there are great opportunities for artists to grow as businessmen. Affluent supplies an outlet for them. Affluent Records provide a safe-house where Hip-Hop R&B, Urban Pop, Rock and Reggae music can be preserved and where it will be able to flourish.' Affluent Records has world wide digital distribution.

Hear or contact Affluent Records:
www.affluentrecords.com
www.myspace.com/affluentrecords
www.facebook.com/oscarsanchez
http://twitter.com/affluentnyc
Hear or contact Youn Lion or Mel-Share Entertainment:
http://www.myspace.com/lillionempire


SBG'z

AFFLUENT RECORDS EXPANDS ROSTER SIGNS 1st ROCK/RAP BAND TO LABEL Orlando Florida The SBGz
May 14, 2009 New York, NY- Oscar Sanchez CEO of NYC#1 Urban Digital Indie powerhouse Affluent Records expands his labels roster as he announces the signing of Orlando, Florida’s underground hit sensation rock/rap band The SBGz.

“We are very happy to be able to have the opportunity to sign and distribute under Affluent Records more great new artist like The SBGz. The SBGz is comprised of the most amazing group of talented musicians coming from the Orlando, Florida region. Although the band only recently formed together as group radio program directors, dj, on air personalities, critics and many industry tastemakers already compare their sound to a Linkin Park meets Public Enemy 2009. “Their music attacks the Rock and Hip Hop genre with an infectious power, working with the SBGz is so great for Affluent because it allows us to expand our roster of music and expand our market share into the rock world.” says Sanchez.

Founder of Dirty Bakerz, an independent hit record production company /marketing imprint and VP of marketing for Affluent Records, Mr.Shaff brought the attention of The SBGz over to CEO Oscar Sanchez of Affluent Records. “Once Shaff played me their music I spoke with them, heard their passion and ability to book their own touring. I thought they would be a perfect fit for our new program so I then signed them to a worldwide single deal with us. I believe their music will be able to grow and cross both rap and rock genre. They have a big sound and their music sounds like it should be part of a soundtrack for a movie. Affluent is currently expanding not only its music formats but also its business model structure. We are currently focusing on more Artist development programs for our artist, label and consumers. We have learned how to embrace the Digital Era and now have the ability to give more artist more freedom, more room for creativity and provide for them a platform for more artist development and as well as the chance to get their music heard faster by bring back SINGLE DEALS for artists. “ says Sanchez.

Their Single “THE CODE” will be exclusively released digital worldwide this summer. It will be available June 9, 2009 on AFFLUENT RECORDS through IRIS Distribution on all major online sites. Check them out touring at Friday June 5th at the Central Station downtown Orlando at 10:30pm Wed. June 27th AKA Lounge downtown Orlando, and at the 101.1 WJRR rock station outdoor festival.


AFFLUENT AMERICA

For Immediate Release by Affluent PR & Media Group
Contact us at: affluentnyc@gmail.com

AFFLUENT RECORDS RELEASES NEW ARTIST & NEW SINGLES FOR THE SUMMER OF 2009

JUNE 29, New York, NY- Oscar Sanchez CEO of NYC#1 Urban Digital label Affluent Records is ready to get your Summer started by releasing new singles for your must have Summer Play List of 2009.

“We have been blessed and are having a great year. We have set up a great foundation and are now able to expand. We are happy to be able to release new music from artist all across the nation this summer” says Sanchez. “We have been actively searching online thru our Affluent America contest and have found great new acts to sign. We have signed 15 year old rapper/dancehall artist Youn Lion from the Bronx, Ike Burna from Florida, Jase Cook & Hustleman Records from Orlando, Madam Biggz from the NYC, Kenny Ali from Ohio, Jay Stylez from Florida. We have also expanded our roster and signed our 1st Rock Band The SBGz. We also have our Affluent America Vol 1 Compilation and we are still looking for 8 more slots to fill before releasing the album. We also have more records coming soon from Minnesota’s SodaBoy, WuTang producer Mathematics, and a new DVD & Soundtrack entitled “The Art Of Entertainment” which will also follow a conference that will tour based on the film later this fall.

Download this years’ summer bangers for your play list from AFFLUENT RECORDS through IRIS Distribution on all major online sites such as on ITUNES check out for new music from:

1. THE SBGz “THE CODE”
2. YOUN LION / Mel-Share Ent “MOVE YOUR BODY”
3. AFFLUENT AMERICA Vol1. “GAME TIME”
4. SODABOY “BEEN A LONGTIME”
5. IKE BURNA “BORN 2 DO IT”
6. KENNY ALI “MONSTA”
7. JASE COOK / Hustlemann Records “4 THA HOODZ”
8. MADAM BIGGZ “NYC CHICK”
9. JAY STYLEZ “SMELL MY COLOGNE”

More music and solo albums from all of the artist above will be available in stores online everywhere later this year distributed via Affluent Records www.affluentrecords.com / Iris Distribution.
To join the Affluent Records Fan Club send us your email to affluentnyc@gmail.com so we can send you updates, touring dates, videos, free Mp3, contest alerts, ring tones codes, streams and more information on all our artist. If you are interested in distribution or marketing & media branding contact us at affluentnyc@msn.com or call our office from 11: 30-6pm M-F at 646 351 7216.

Affluent Records is NYC's top Urban Digital Label dedicated to advancing Hip-Hop, R&B, Pop, Dance, Rock, and Reggae formats. CEO Oscar Sanchez says, 'In today's market, there are great opportunities for artists to grow as businessmen. Affluent supplies an outlet for them. Affluent Records provide a safe-house where Urban, Pop, Dance & Rock music can be preserved and where it will be able to flourish.'
Affluent Records has world wide digital distribution.

AFFLUENT CEO NYC

AFFLUENT PR & MEDIA

YO Raps.com
http://www.yoraps.com/features1.php?subaction=showfull&id=1225280581&archive=&start_from=&ucat=3&

Oscar Sanchez - A Mogul In The Making
Posted: Wednesday - October 29, 2008 | Comments (0)

Veteran music industry executive, Oscar Sanchez, may not be a household name just yet, but if his many highly regarded achievements and accomplishments have anything to do with it, that may soon just change.

The Manhattan, New York based entrepreneur was part of the first Latinos to work at, the then fledgling, Def Jam Records, interning under impresario, Lyor Cohen, and later garnering a promotion to the label's assistant A&R. By the age of 25, Sanchez became an A&R Artist Manager rep for Def Jam as well as working directly under the tutelage of Chris Lighty and Mona Scott for Violator Management. From there, a seven year run with the V2 and Gee Street imprints followed, until BMG closed the doors permanently on their Urban music department. A brief stint creating the brand Prohibit selling retail in NYC for Japan was his next career move, and then he eventually settled at, then, indie powerhouse, Rawkus Records, where he served as producer, A&R Rep for the label.

After such a successful tenure in the business, Oscar Sanchez finally decided to branch out and spread his wings even further, and became both President and CEO of his own entertainment conglomerate, Affluent Records. Last year saw the release of his first few acquisitions; Dead Prez and Outlawz [as a collective], Dr. Dre's offspring, Hood Surgeon, and vets, Lords of the Underground. Already in 2008, he has unleashed Minnesota rapper, SodaBoy, and is also planning CD's from the likes of newcomer, Throwback, Big Pun protege Milano, DJ Boes & The BeatCaterez, Ike Burna, Kenny Ali, Dane1, and the Wild Cowboy himself, legendary emcee, Sadat X.

When did music first enter into your life?

I was fascinated with music at a very early age. My dad had a great old school Latin record collection that he would always play whenever he was around, and my mom would always play their records or turn on the radio when she would clean the house on Sundays. So, I grew up listening to everyone from Salsa, Mariachi Music, Marvin Gaye, Stevie Wonder, Teddy Pendergrass, Aretha Franklin Diana Ross, Frank Sinatra, to Donna Summer and more. I was so fascinated with the radio so much, that as I got older I grew up driving my mother crazy trying to rewire her Radio Shack cassette decks to her stereos, so I could create and tape-pause mixtapes from the radio.

Specifically, who were you a big fan of growing up?

I grew up in downtown Manhattan, so I was surrounded by music from all different cultures at all times as a kid. Back in the 1980's, downtown was filled with hot clubs like Danceteria, Palladium, Mars, 10-18's,The Underground, etc., so I was fascinated with the club culture, and loved hearing disco and dance-pop hits blast in the streets outside my window. But, what really got me hooked was hearing tracks like The Sugarhill Gang's "Rapper's Delight," Grandmaster Flash and the Furious Five's "The Message," Kurtis Blow's "The Breaks," Newcleus' "Jam On It," Afrika Bambaataa & The Soulsonic Force's "Planet Rock," Run-D.M.C. with "Sucker MCs," and the sounds that came out the clubs, and the local neighborhood kids' boom-boxes, that made me go, "WOW!" Hip-Hop was becoming more of a stronger force each and everyday, and by the time Big Daddy Kane, EPMD, KRS, Kool G Rap, and Public Enemy came out, I was a teenager and a complete Hip-Hop fiend. The music, the production, the dancing, the culture, the lifestyle, I wanted to be and live it to the fullest. So, I engulfed myself in the club scene, and grew as a personality from there into the music industry. Once on the scene, I met and befriended everyone and anyone from artist label executives, celebrities, and tastemakers, until I worked my way into an A&R internship at the mecca of Hip-Hop; Def Jam Records - for Russell Simmons and Lyor Cohen.

As you mentioned, you started out working as an intern for Lyor Cohen -- What was that like? How was he to work for? And what did you learn through that relationship?

Working for Lyor Cohen was one of the greatest experiences I had in my career. He taught me so much by observing how he ran a brand, a label, a musical machine, a multi-million dollar movement, and how he orchestrated the right people to achieve the proper results for him. He is a music business savant who has the experience, connections, and wealth to make your day or break you. He gave me an opportunity based on my hustle as an intern to work for him, and eventually placed me under the Def Jam A&R Department, where I grew into becoming an A&R. He opened a door for me in the music industry, and gave me the best education I could ever get to survive and succeed in this industry. I will always appreciate that from him, and carry on the positive points from my experience, and apply them now for the benefits now of my own label, my own brand, and my own artist(s) today, each and everyday.

What were your actual day-to-day duties at Def Jam Records?

Def Jam was a family environment, but it worked so successfully because, although there was a different department for A&R, Marketing, PR etc., everyone multitasks in each department. I worked in the A&R department, and did every single function there was to do. I did it all; A&R everything from talent scout, finding artists and producers, to putting together albums and creating songs with artists, soundtracks, admin. work, studio production, Marketing, Promotions, Artist Development, and management -- Everything possible to make the Def Jam brand successful, and sell records. Our motto back then was, "Just Make It Happen!"

What led up to your initial hooking up with both Chris Lighty and Mona Scott, and eventual gig with Violator Management?

Chris worked for Lyor and Russell at RUSH Management since the early days of Def Jam. At the time when I was an A&R assistant at Def Jam, Lyor always had me communicate with Chris Lighty, who was working out of the West Coast for Lyor doing the "Above The Rim" soundtrack. We grew to have a cool relationship on the phone whenever we spoke. So, when Lyor brought Violator as label to Def Jam and put out the soundtrack, he officially introduced me to Chris and we clicked. Chris Lighty became the VP of A&R at Def Jam, and the CEO of his label/management company, Violator. He scooped me up to work for his team, and brought me in to work for both companies. At the time, Violator was small and only consisted of him, his assistant, Kiesha Harris, and his brother, David Lighty. Mona Scott then came into the company over from The Trackmasters, and together they worked and created the foundations to the powerhouse of what Violator is today.

Your next stint in the business was with V2 and Gee Street -- What was your time spent like with those two imprints?

After Violator, I went into marketing. I was blessed enough to get an interview for a product manager position for Gee Street. I was then hired for the position under an old school friend named Maria Ma. She showed me all about the BMG Marketing system. Gee Street was no later soon bought out by BMG, and then working under Richard Sanders I became the urban marketing manager. It was great working as a Marketing manager under the BMG system. I loved working in a bigger machine, under a more corporate environment. I was able to work with big budgets, and really maximize marketing strategies on a bigger level. For the first time, I also began working international, and was able to learn the international formats to sell music. Richard Sanders was a great leader. He constantly pushed me to be better, to think outside the box, more than the conventional methods of music industry marketing. This experience gave me all the corporate marketing background I would need later, as a foundation to what I learned at Def Jam, and then later on to my own brand, Affluent. This was very key in my education, because here I became savvy in the art of brand translation, and worked with companies such as; And 1, Fresh Samantha, South Pole, Mecca, and more, to create artist and brand development for the Urban Marketing department. Although I loved the corporate environment from an executive level, I felt horrible for the artist(s) that would fall between the cracks of the system, from an artistic perspective. Both company's biggest flaws were their A&R departments. I just came into BMG to do marketing, but my whole background specialty was A&R from Def Jam and Violator. So, I saw the mistakes that brought BMG to close down the urban music section for both labels. When you work in a big system, your whole concentration starts from a nuclear fashion. If music is what you sell, you better make sure that product you sell is damn good in order to achieve the results you are really looking for. Key lesson learned from their mistakes is, "Overspending and denial is never the answer!" It was the most annoying thing to watch, and then have to leave because of it. This, and a later stint at Rawkus, is what really drove me forward into opening up Affluent.

After BMG closed their urban department, you found a home with Rawkus, where you were an A&R rep, as well as a music producer -- Who, formerly, on that roster did you do music for? Do you have any favorite moments or memories while employed there? And, up until that point, whom all had you worked with?

Ahh, yes, Rawkus, Rawkus, Rawkus, what can I say about them, but, "Wow! Good times, good times!" One of the most interesting and eclectic labels I have worked for yet. I met Brian and Jarret back when I was A&R at Def Jam. That's right about when they both joined together, and began to independently put out Hip-Hop music. I loved what they did, but I was more caught up in the Palladium, Tunnel hip hop street club type music "Baller, Playa, Big Money, Hustla World" of Biggie, Jay-Z, Puffy etc., rather than the local Hip-Hop acts from around the way. It was all about being Major then. So, I passed on working with them. Years later, when after BMG, I went back to visit Brian and Jarret with a bag full of the hottest production from all the next up and coming producers of the time, then hit-makers of today like Cool & Dre, for example. After I played them everything, they would not let me leave the building with all the beats I had. They finally offered me a cash-consulting job as an A&R rep, and in-house beat broker/music producer as well. I ended up producing "Off We Go" with Smif and Wesson, I was in the studio with the R&B protege known as Novel. I worked with Pharoahe Monch, and worked a bit on their final Soundbombing project, but overall it was just one big party up in their office. I loved going to work, honestly, between the money, the girls, the party, it was a great place to be at, but not if you were there to make music and progress forward. I appreciated Brian, especially for hiring me and seeing my vision. We often hung out, spoke, and talked how he was ready to push Rawkus forward 150% into the future. I did my A&R job by bringing in Pitbull, Cool & Dre, (The) Heatmakerz, Dead Prez, Jean Grae, and so many more, but they would never close the deal or sign anyone. It was Rawkus' biggest plight towards downfall. Brian often used to tell me how he regretted not signing Eminem, but then he passes on Kanye (West), Dead Prez, Saigon, and so many more. It was terribly frustrating as an A&R when you get hired to do your job, but yet you are not allowed to at all. And, I guess frustrating for Interscope, Geffen, and their distribution system, because not long after I left there for them not signing Pitbull, after we spoke out the whole deal with Lil Jon and Pitbull, did they lose their distribution immediately from their parent company. This, my friends, was a great lesson learned. Always remember to "Feed your core audience, and never under-appreciate what you do have, because before you know it could be gone." In all, I am proud to say that I got to experience a part of that brand's history, even though it was towards the very end. It closed all the answers to all the questions I needed to later on embark into my own brand. Today Rawkus is up and running once again doing their thing. Shout out to both of the boys, Brian and Jarret, and the entire Rawkus family.

What made you decide to go ahead and finally just launch your own individual venture?

After Rawkus, I didn't know what to do. I was so frustrated! I moved out of state, and left the industry for about 2 years and went through so much personal drama. That being blessed enough to come out of all of it, and still be able to be breathing and see another day, made me feel to go 150% forward and live this life to the fullest, and reach for my dreams. Once again, I thank the Lord for that! I learned so much from my past that I was finally ready to be able to clearly walk forward into my future. I live by the mantra that everything happens for a reason, and as I reflected back, I understood what had to happen to me. Music was to be back in my future.

Why did you decide to call the label, Affluent Records?

I chose to call the label Affluent Records because I understood that we all choose monikers that reflect who and what we are all about. If you look back at just your record label history; Def Jam -- Always had a hot single, a hot song. No Limit -- Opened up a No Limit to an amount of wealth they accumulated. Bad Boy -- Mo Money, Mo Problems, what can I say? Cash Money - Well, I think they speak for themselves, so does Roc-A-Fella. In that fashion, I understand I had to name the label, the brand, after what I lived, believed, and a standard I aspire to. So, in the same likes, I chose Affluent because it is the best of the best. It can be viewed as the highest quality standard, with the utmost, most precious exquisite wealth of value, or being the best in heart, mind, body and soul. It's about being fluid, and living life to the fullest, in all aspect, not just materially, but also spiritually, mentally, emotionally, physically. It's not just a label, it's not just a brand, it's an entire lifestyle.

Who makes up the company artist roster?

We're excited to have the honor of putting out Dead Prez, Outlawz, Hood Surgeon, Lords of the Underground, Sadat X, Milano, Soda Boy, Ike Burna, Kenny Ali, and Throwback records. We've partnered with so many great acts, and we hope to have a long and fruitful relationship with them. Affluent has a busy 2008, 2009, 2010, 2012, 2013, 2014 etc. with more albums from more great artists soon to come.

Now your first signing was Dr. Dre's son, Curtis Young, aka. Hood Surgeon -- What was it about him that made you want to make him your premier acquisition?

Well, to tell you the truth, that is a PR flaw. My first signing for the label was The Dead Prez and Outlawz album Can't Sell Dope Forever. Hood Surgeon was my second signing to the label. Then I signed Lords of The Underground. Out now is Soda Boy from Minnesota. He is incredible. I signed him because his sounds, his music, so reflect the lifestyle, the voice of the streets of the Midwest in Minnesota. Check out for his album Mid West Mayor, out on iTunes now, and digitally everywhere. Also, coming soon from Affluent will be Sadat X, new album Generation X. Also, Milano, new album Sidewalk Stories, both are from N.Y.C. Also, coming out (later) this summer is 18 years old Throwback, from Youngstown, Ohio, with his huge debut album, Ballin' Since Birth. America, I am going to tell you right now, really early, this kid, Throwback, is a star. He is gonna explode all over this rap game, faster than mix-tapes did back in the day. He is your next top rapper, watch! As for what made me sign Hood was the mere fact that his is incredibly talented. So many people hate on Hood Surgeon, just because he is Dr. Dre's son. Yet, he continues to push forward his rap career, without the help of his dad, and has managed to create a buzz for his So Hood Records imprint, and a name on the indie scene for himself as an artist.

What are your future goals and plans for the label?

A whole lot of great things are about to happen for Affluent: the brand, the artist(s), and the music. We are about to make your iPods explode this year with new albums coming soon from Sadat X, Milano, Ike Burna, SodaBoy and Throwback. I just produced for him on his album a couple of incredible club bangers check out for "Necklace", "Trouble" and the Sadat X feature "U In Da Club". Shout out to beatcaterez for the tracks. We are out of here with those singles alone. It hits the street mid-July 2008. We are also about to expand our offices in NYC, and become more active in Urban Brand Marketing Translation for our artist(s) on the independent market. We have opened up different ventures under the Affluent entertainment brand, alongside the label...

How will you up the visibility for your next releases?

Our next releases will be set up under a new machine in the Affluent infrastructure. We are now fully capable into becoming the label of the future with our assets and outlets we have acquired throughout our journey. We have fully embraced the digital era, and have revolutionary ways to work the indie market around the conventional downfalls most falls through. Great music, proper distribution, great visibility, and touring, is a key to sales in this biz. This year will be a great year for Affluent, and all of its artist(s).

What has been the key to your success? And what'll keep sustaining you in music?

To be honest I believe that the key motive for my success has been a combination of things. One would be my education. By what I mean by my education is my industry education I received while at Def Jam and Violator. It gave me the foundation to understanding the ins and outs of the industry, not only from a musical level, but also from a business perspective like no other. Second, would be my mother. Her drive and hustle she applied became second nature to me while I was growing up, so it made me push harder to achieve. Third would be the music. I am a music producer and beat-maker, and a great fan, so I'm constantly submerged in sounds and samples. I love the aspect of being able to make people dance, or make a speaker pop, or hear a verse and go, "Wow!" It's a high like no other. I love it so much. As per what will keep sustaining me in music, that is simple. The mere fact that I wake up everyday and I am blessed enough to live out my dreams is such a key factor. I appreciate. I love producing, making hot records, and running the label, and breaking new artists, everything. Yet above all, I love being able to become a brand translator, and nurturing our culture. I never stay stagnant and always look forward to progressing ahead. This game is very fast paced, and you not only have to become a visionary, you have to stay on top of the next .You have to have a vision like a hip hop/entertainment media stockbroker but you also have to have the balls to have the drive to have the heart to put it all together and make it work.

Projecting, where do you see yourself in 5 to 10 years?

In 5 to 10 years, I would love to be able to build the Affluent brand to reach a great plateau of success. We will be able to live our name out to its fullest, not only financially, but also hope to keep building and working in a progressive manner. And, with God's blessing, be able to achieve great accomplishments for music, our artist(s), as well as our foundation. I would love to become a forefront leader of the urban culture, and expand that success to all our ventures to achieve a legendary successful brand like a Def Jam. To carry that brand into this future successfully and positively.

Any message you want to relay?

Yes, I do. First and foremost, thank you all for supporting the Affluent brand since day one. We grow stronger because you make us better. Second, I would love to say to each and everybody is (to) always appreciate everything around you. If you can read in between the lines, you can understand what that means to each and every-one of us in our own lives. Appreciate God, life, music, family, one another, love, hope, everything -- Just live life to the fullest. Third, would be because you can appreciate, you can also appreciate to always follow your dream whatever it is just go for it believe in yourself and never ever, ever give up, because life is too precious to learn to live with regrets.



OTHER MEDIA LINKS:

The Hype Magazine: AFFLUENT RECORDS SETS OFF 2009 WITH THE SIGNING
Oscar Sanchez CEO of Affluent Records is honored to announce the signing of 2 great new Artist to the Affluent Records roster to set things off in 2009. ...
thehypemagazine.blogspot.com/2009/01/affluent-records-sets-off-2009-with.html

RAP INDUSTRY.com
http://rapindustry.com/industry_spotlight.htm

INSOMNIAC MAGAZINE
http://insomniacmagazine.com/?p=274

HIPHOP PRESS
www.hiphoppress.com/2006/04/affluent_record.html

THUG LIFE ARMY
www.thuglifearmy.com/news/?id=254

BRE MAGAZINE:
http://www.bremagazine.com/exespot.html

VIBE.com
www.vibe.com/news/news_headlines/2007/05/hood_surgeon

BLACK WORLD TODAY
www.tbwt.org/index.php?option=content&task=view&id=753&Itemid=40 - 31k

YO RAPS!
http://www.yoraps.com/features1.php?subaction=showfull&id=1225280581&archive=&start_from=&ucat=3&



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